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SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS

BACA: JURNAL DOKUMENTASI DAN INFORMASI

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Title SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
 
Creator Saputra, Andi
 
Subject Library and Information Science
Social media; Communication; User; Gratifications theory; Academic library
Library and Information Science
 
Description This research utilized theory uses and gratifications for discussing students’ behavior in taking advantages of social media. Respondents came from 3 public universities in the city of Padang. The data collection method was done by distributing questionnaires and interviews, then, the data analyzed statistically. The results concluded that 97% of students claimed as social media active users. Based on the type of the application, the messenger/ chat app. was more preferable then the social networks. WhatsApp is the most application used. As many as 96% of respondents claimed using it. Whereas Facebook, the most preferable application uses throughout the world, is only used by 36% of respondents. A large number of WhatsApp users is in line with their goals and benefits use this content. The majority (87%) of respondents use social media as a tool of communication, in addition to information retrieval, and social interaction.
 
Publisher Pusat Data dan Dokumentasi Ilmiah - LIPI
 
Contributor —
 
Date 2019-05-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalbaca.pdii.lipi.go.id/index.php/baca/article/view/476
10.14203/j.baca.v40i2.476
 
Source BACA: Jurnal Dokumentasi dan Informasi; Vol 40, No 2 (2019): Desember; 207-216
BACA: JURNAL DOKUMENTASI DAN INFORMASI; Vol 40, No 2 (2019): Desember; 207-216
2301-8593
0125-9008
 
Language eng
 
Relation http://jurnalbaca.pdii.lipi.go.id/index.php/baca/article/view/476/307
 
Rights Copyright (c) 2019 BACA: JURNAL DOKUMENTASI DAN INFORMASI
http://creativecommons.org/licenses/by-nc-nd/4.0
 


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