Record Details

Improving library services through digital-based promotion

IJAL (Indonesian Journal of Academic Librarianship)

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Field Value
 
Title Improving library services through digital-based promotion
 
Creator Supriati, Eny
Murbayanto, Hari
 
Description Libraries use learning resources and information providers that have an essential role in increasing their promotion through digital. The IAIN Ponorogo library is one of the libraries that has implemented several digital-based library promotions. This research is to determine how to implement digital-based library promotions and understand the obstacles in carrying out activities through social media. The method uses a qualitative approach with the type of case study. They are collecting data through participatory observation and interviews. The data analysis technique uses Miles and Huberman's interactive design, which includes data reduction, data presentations, and conclusion drawings. The results show that efforts to improve services through digital promotions at the IAIN Ponorogo library have developed quite well. There are several digital-based promotional models, namely: library branding with the CERIA (Intelligent, Effective and Efficient, Friendly, Sincere, and Trustworthy), library copywriting, library websites, library vlogs, and the application of library social media (Instagram, Facebook, WhatsApp (chat only)). The problem is that there are no program designs, individual budgets for promotion development, and professionals in the field of information technology.
 
Publisher Asosiasi Perpustakaan Perguruan Tinggi Islam Wilayah Jawa Timur (APPTIS Jatim)
 
Date 2022-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journals.apptisjatim.org/index.php/ijal/article/view/124
 
Source IJAL (Indonesian Journal of Academic Librarianship); Vol. 6 No. 1 (2022): OCTOBER; 13-24
2597-9957
2597-5110
 
Language eng
 
Relation http://journals.apptisjatim.org/index.php/ijal/article/view/124/79
 
Rights Copyright (c) 2022 Eny Supriati, Hari Murbayanto, Tutik Sulistyorini
https://creativecommons.org/licenses/by-nc-sa/4.0
 


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