Record Details

The Effect of Influencer and Consumer Reviews on Purchase Intention on Brand Compass

Wacana Journal of Social and Humanity Studies

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Field Value
 
Title The Effect of Influencer and Consumer Reviews on Purchase Intention on Brand Compass
 
Creator Alghiffari, Iqbal Muhammad
Listyorini, Sari
-, Widiartanto
 
Subject influencer
consumer review
media social
 
Description Social media is one of the tools of communication or information of the current digital age, making it much easier for people to obtain information. The current healthy social media phenomenon is affecting people's consumption significantly. Influencer has become a very effective and effective way of spotting a strong relationship between brand and their consumer. Leverage is viewed as highly effective in establishing strong relationships between brand and consumer. The study was intended to identify the influence of variable consumer reviewers and influence diluted to purchase mechanisms. The study is a quantitative study involving 400 respondents and using partial data analysis techniques at least square (PLS). The results of the study stated that consumer review and influence influence each other have an influence on purchase and productivity.
 
Publisher Sekolah Pascasarjana Universitas Brawijaya
 
Date 2022-10-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://wacana.ub.ac.id/index.php/wacana/article/view/981
 
Source Wacana Journal of Social and Humanity Studies; Vol. 25 No. 3 (2022)
2338-1884
1411-0199
 
Language eng
 
Relation https://wacana.ub.ac.id/index.php/wacana/article/view/981/548
 
Rights Copyright (c) 2022 Wacana Journal of Social and Humanity Studies
 


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