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STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN

Metakom : Jurnal Kajian Komunikasi

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Field Value
 
ISSN 2715-0089
2443-3691
 
Other Standard Identifier 10.23960/metakom.v6i2.264
doi
 
Authentication Code dc
 
Title Statement STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN
 
Added Entry - Uncontrolled Name Purwanto, Eko
Oktarina, Selly
Basit, Abdul
Shahreza, Mirza
Zainal, Anna Gustina
Kuswanti, Ana
Setianti, Lusiana
Universitas Muhammadiyah Tangerang
Universitas Sriwijaya
Universitas Muhammadiyah Tangerang
Universitas Muhammadiyah Tangerang
Universitas Lampung
Universitas Veteran Pembangunan Nasional Jakarta
Universitas Muhammadiyah Tangerang
 
Summary, etc. This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.  
 
Publication, Distribution, Etc. Communication Science Department at Universitas Lampung
 
Electronic Location and Access application/pdf
https://komunikasi.fisip.unila.ac.id/jurnal/index.php/metakom/article/view/264
 
Data Source Entry Metakom; Vol. 6 No. 2 (2022)
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2022 Metakom
 


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