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ANALISIS MODEL PENERIMAAN TEKNOLOGI DALAM PENGGUNAAN ONLINE MARKETSPACE SEBAGAI MEDIA PEMASARAN

Metakom : Jurnal Kajian Komunikasi

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Field Value
 
ISSN 2715-0089
2443-3691
 
Other Standard Identifier 10.23960/metakom.v6i1.224
doi
 
Authentication Code dc
 
Title Statement ANALISIS MODEL PENERIMAAN TEKNOLOGI DALAM PENGGUNAAN ONLINE MARKETSPACE SEBAGAI MEDIA PEMASARAN
 
Added Entry - Uncontrolled Name Sugiono, Arif
Nugeraha, Prasetya
Asaif, Jimly Majidi
Universitas Lampung
Universitas Lampung
Universitas Lampung
 
Summary, etc. The purpose of this study is to find out how technology acceptance is based on Perceived Ease Of Use and Perceived Usefulness of online marketspace (SHOPEE) as a marketing medium so that later it can be seen the Attitude Toward Using, Behavioral Intention To Use, as well as Actual System Usage in clothing boutiques in Bandar Lampung. The informants in this study are the management and employees of Lady Fame and Candy Lady Boutique Stores, as well as parties outside of two boutiques who are also active users of online market space (SHOPEE). The method in this study uses a qualitative approach to the type of descriptive research. Data obtained by interview, literature study and observation. With data analysis techniques using an interactive model. The data validity checking technique used is the type of source triangulation. The results of this study indicate that online market space technology (SHOPEE) has led to the Perceived Ease Of Use and Perceived Usefulness, while the Attitude Toward Using is considered good and leads to Behavioral Intention To Use. So that the real condition of the Actual System Usage raises a fairly high intensity in its use as a marketing medium.
 
Publication, Distribution, Etc. Communication Science Department at Universitas Lampung
 
Electronic Location and Access application/pdf
https://komunikasi.fisip.unila.ac.id/jurnal/index.php/metakom/article/view/224
 
Data Source Entry Metakom; Vol. 6 No. 1 (2022): 11th Edition
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2022 Metakom
 


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