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ABSTRACT Infopreneurship is an information marketing activity carried out by selling information in digital platform, and then distributing it through internet pages. In the realm of libraries, this infopreneurship activity provides many benefits for both the users and the library itself. Based on the results of this study, it was found that infopreneurship activities, especially in the Regional Library and Archives Service of Malang City, had more positive impacts on their users. The positive impacts include the fact that users can always get the latest information related to the library, both in terms of services, collections, in terms of operating hours, and so on quickly and easily Keyword: infopreneurship; impact; digital marketing. ABSTRAK Infopreneurship merupakan sebuah kegiatan pemasaran informasi yang dilakukan dengan menjual informasi dalam bentuk digital, lalu menyebarkannya melalui laman internet. Dalam ranah perpustakaan, kegiatan infopreneurship ini memberikan banyak keuntungan baik bagi pemustakanya maupun bagi perpustakaan itu sendiri. Dari hasil penelitian, didapat bahwasanya kegiatan infopreneurship terutama di Dinas Perpustakaan dan Arsip Daerah Kota Malang lebih banyak memberikan dampak positif terhadap penggunanya. Adapun dampak positif tersebut diantaranya adalah pemustaka selalu bisa mendapat informasi terbaru terkait perpustakaan, baik dari segi layanan, segi koleksi, segi jam operasional, dan lain sebagainya secara cepat dan mudah. Kata kunci: infopreneurship, dampak, pemasaran digital
LibTech: Library and Information Science Journal
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2723-7605 |
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dc |
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Hayati, Nur Putri, Meidhita Istikharoh, Sri Wilujeng Puspitadewi, Ganis Chandra University of UIN Maulanan Malik Ibrahim Malang |
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| Summary, etc. |
ABSTRACT
Infopreneurship is an information marketing activity carried out by selling information in digital platform, and then distributing it through internet pages. In the realm of libraries, this infopreneurship activity provides many benefits for both the users and the library itself. Based on the results of this study, it was found that infopreneurship activities, especially in the Regional Library and Archives Service of Malang City, had more positive impacts on their users. The positive impacts include the fact that users can always get the latest information related to the library, both in terms of services, collections, in terms of operating hours, and so on quickly and easily
Keyword: infopreneurship; impact; digital marketing.
ABSTRAK
Infopreneurship merupakan sebuah kegiatan pemasaran informasi yang dilakukan dengan menjual informasi dalam bentuk digital, lalu menyebarkannya melalui laman internet. Dalam ranah perpustakaan, kegiatan infopreneurship ini memberikan banyak keuntungan baik bagi pemustakanya maupun bagi perpustakaan itu sendiri. Dari hasil penelitian, didapat bahwasanya kegiatan infopreneurship terutama di Dinas Perpustakaan dan Arsip Daerah Kota Malang lebih banyak memberikan dampak positif terhadap penggunanya. Adapun dampak positif tersebut diantaranya adalah pemustaka selalu bisa mendapat informasi terbaru terkait perpustakaan, baik dari segi layanan, segi koleksi, segi jam operasional, dan lain sebagainya secara cepat dan mudah.
Kata kunci: infopreneurship, dampak, pemasaran digital
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UIN Maulana Malik Ibrahim Malang |
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application/pdf https://ejournal.uin-malang.ac.id/index.php/libtech/article/view/19738 |
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| Data Source Entry |
LibTech: Library and Information Science Journal; Vol 4, No 1 (2023): Libtech (Library and Information Science Journal) |
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| Language Note |
ind |
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| Terms Governing Use and Reproduction Note |
Copyright (c) 2023 LibTech: Library and Information Science Journal |
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