Indonesia Open Access LIS Journal index
Manajemen Media Sosial Sebagai Branding Dalam Pengelolaan Perpustakaan
JIPI: Jurnal Ilmu Perpustakaan dan Informasi
View Archive Info| Field | Value | |
| Title |
Manajemen Media Sosial Sebagai Branding Dalam Pengelolaan Perpustakaan
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| Creator |
Mubarokah, Adzkiyah
Susilawati, Ida; Universitas Islam Negeri Sunan Kalijaga Yogyakarta |
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| Subject |
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Management, Library Branding, Marketing Mix, Social Media — |
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| Description |
This research is entitled "Management of Social Media as Branding in Library". This study uses field research methods with a qualitative approach. Where researchers conducted direct interviews with librarians who were at Grahatama Pustaka to ask questions related to what they wanted to study. The purpose of this study is to see how social media management builds Grahatama Pustaka branding. The results obtained in this study were Grahatama Pustaka applying the 7P marketing mix theory to build library branding through social media owned by Grahatama Pustaka. The mix includes product, price, place, people, promotion, process, and physical evidence.
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| Publisher |
Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan
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| Contributor |
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| Date |
2023-05-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://jurnal.uinsu.ac.id/index.php/jipi/article/view/15498
10.30829/jipi.v8i1.15498 |
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| Source |
JIPI (Jurnal Ilmu Perpustakaan dan Informasi); Vol 8, No 1 (2023); 32-51
2528-021X |
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| Language |
eng
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| Relation |
http://jurnal.uinsu.ac.id/index.php/jipi/article/view/15498/6728
http://jurnal.uinsu.ac.id/index.php/jipi/article/downloadSuppFile/15498/2966 |
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| Coverage |
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| Rights |
Copyright (c) 2023 Adzkiyah Mubarokah, Ida Susilawati
http://creativecommons.org/licenses/by-nc/4.0 |
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