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BRANDING PERPUSTAKAAN MELALUI AKUN INSTAGRAM DALAM MENUNJANG BAURAN PEMASARAN DIGITAL DI GRHATAMA PUSTAKA YOGYAKARTA

BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi

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Title BRANDING PERPUSTAKAAN MELALUI AKUN INSTAGRAM DALAM MENUNJANG BAURAN PEMASARAN DIGITAL DI GRHATAMA PUSTAKA YOGYAKARTA
 
Creator Mubarokah, Adzkiyah
Laugu, Nurdin
 
Subject Branding, Instagram, Digital Marketing Mix.
 
Description A library as an information center has innovated in branding libraries through social media, one of which is through Instagram. This article discusses the branding carried out by the library through the Instagram account @Balaiyanpus.Dpaddiy in an effort to support the digital marketing mix at Grhatama Pustaka Yogyakarta. This research uses qualitative methods with a descriptive approach through field research methods. Research data were obtained from interviews with informants, literature reviews, and documentation. This study found the results that Grhatama Pustaka's Instagram has supported the marketing mix, judging from the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Actions, Control) theory. The first aspect of situation analysis on the indicators that are the reference is four, namely customer insight, competitor analysis, and current channel, as well as using SWOT analysis has been fulfilled, the second aspect of the objectives indicators that have not been met, namely on unmeasured goals, the third aspect of strategy has also been fulfilled, the fourth aspect of tactics using the 7P marketing mix theory, 7P indicators that are still constrained are indicators of people or people who are still lacking, the fifth aspect of actions where indicators that have not been fulfilled, namely unstructured program planning carried out in writing and the sixth aspect of control monitored has been carried out by Grhatama Pustaka Yogyakarta 
 
Publisher Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)
 
Contributor UIN SUNAN KALIJAGA
 
Date 2023-06-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal2.um.ac.id/index.php/bibliotika/article/view/32259
10.17977/um008v7i12023p45-56
 
Source BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi; Vol 7, No 1 (2023); 45-56
2579-3802
 
Language eng
 
Relation http://journal2.um.ac.id/index.php/bibliotika/article/view/32259/11565
http://journal2.um.ac.id/index.php/bibliotika/article/downloadSuppFile/32259/8391
 
Rights Copyright (c) 2023 BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi
http://creativecommons.org/licenses/by-sa/4.0
 


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