Record Details

Analysis of Instagram User Reception Against the Use of Korean Actors as Local Skincare Brand Ambassadors @somethincofficial

IKOMIK: Jurnal Ilmu Komunikasi dan Informasi

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Field Value
 
Title Analysis of Instagram User Reception Against the Use of Korean Actors as Local Skincare Brand Ambassadors @somethincofficial
 
Creator Nurjanah, Anna
Tiara Indah
 
Subject Korean wave
brand ambassadors
reception theory
advertisement
Instagram
Somethinc
 
Description The Korean wave phenomenon in Indonesia is marked by the increasing number of people adapting Korean cultures such as food, fashion, and language. Until more and more local Indonesian products use BA K-pop, one of which is skincare brand Somethinc. When examined further, there is a contradiction between the skin color characteristics of Korean actors and the skin color of the majority of Indonesians. This study aims to find out how Instagram users interpret advertisements featuring Han So Hee promoting brightening series products. By using qualitative methods and interpretive paradigms through a reception analysis method approach. This study use interview as data collection techniques. The results of interviews with informants were then grouped into 3 (three) categories, namely Dominant Hegemonic, Negotiated, or Oppositional Position. This study shows the results from 6 sources that there are 2 people included in the Dominant Hegemonic category, then 1 person in the Negotiated category, and 3 people in the Oppositional Position category.
 
Publisher Universitas Terbuka
 
Date 2022-12-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ut.ac.id/index.php/ikomik/article/view/3779
10.33830/ikomik.v2i2.3779
 
Source IKOMIK: Jurnal Ilmu Komunikasi dan Informasi; Vol. 2 No. 2 (2022): December; 108-115
2798-9607
2807-1131
 
Language eng
 
Relation https://jurnal.ut.ac.id/index.php/ikomik/article/view/3779/1268
 
Rights Copyright (c) 2022 Anna Nurjanah, Tiara Indah
https://creativecommons.org/licenses/by-nc-sa/4.0
 


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