Record Details

VISUAL MEANING ANALYSIS OF ADVERTISEMENT “MARJAN 2022 (RAMADAN 1443 H)”

Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

View Archive Info
 
 
Field Value
 
Title VISUAL MEANING ANALYSIS OF ADVERTISEMENT “MARJAN 2022 (RAMADAN 1443 H)”
 
Creator Sihombing, Lambok Hermanto
Saputra, Adithiya Wiradinatha
 
Description This article discusses the analysis of visual meaning in Marjan 2022 advertisements. Every year, Marjan advertisements always come up with inspirational stories that come from stories of Indonesian people's habits. In 2022, Marjan is back in his advertisement with the theme Dewi Sri sang Pelindung, a figure who likes to help the community indiscriminately. This inspirational story certainly has an explicit meaning that not all levels of society understand what this advertisement means. Business people use advertisements with an explicit meaning to give a distinct impression to the potential target market. Therefore, this article discusses the meaning of the visual messages contained in the Marjan 2022 ad. The data used comes from the Marjan ad impressions broadcast on YouTube, since most people are very close to this platform. Researchers will use qualitative content analysis theory to obtain an accurate analysis to answer these problems. From the analysis results, the meaning contained in the Marjan 2022 advertisement describes the habits of the Indonesian people in all forms of activity that are different from other countries, namely the attitude of togetherness, helping each other, mutual sharing, generosity, and unyielding attitude.
 
Publisher Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha
 
Contributor —
 
Date 2022-07-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/26228
10.52423/jikuho.v7i3.26228
 
Source Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi; Vol 7, No 3 (2022): Edisi Juli; 408-422
2527-9173
10.52423/jikuho.v7i3
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/26228/pdf
 
Rights Copyright (c) 2022 Lambok Hermanto Sihombing, Adithiya Wiradinatha Saputra
 


www.freevisitorcounters.com