Record Details

BRAND PERPUSTAKAAN DAN PUSTAKAWAN: MENJAWAB TANTANGAN MILENIAL DI PERPUSTAKAAN FTSP UNIVERSITAS TRISAKTI

Journal of Documentation and Information Science

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Field Value
 
Title BRAND PERPUSTAKAAN DAN PUSTAKAWAN: MENJAWAB TANTANGAN MILENIAL DI PERPUSTAKAAN FTSP UNIVERSITAS TRISAKTI
 
Creator Tantawi, Muhammad Ansyari
Zahra, Siti Fatimatuz
 
Subject Library and Librarian brand
Library and Librarian branding
Personal brand.
 
Description This study revealed the brand of FTSP Trisakti university's library. This research was conducted using a quantitative and qualitative approach. The mixed method is used in this research to compare both, qualitative and quantitative approach, to conclude this research. Data collection is done by surveying library users, open interviews with librarians and direct observation of conditions and services in the library. This study found that librarians have formed their brands spontaneously so that library brands are formed sporadically. Librarians have approached and provided services to users in accordance with the identity of their users, namely the millennial generation in the industrial era 4.0. But, Librarians have not become front of mind in the library brand by its users.
 
Publisher Association of Indonesian Library and Information Professionals
 
Date 2020-10-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jodis.id/index.php/jodis/article/view/153
10.33505/jodis.v3i2.153
 
Source Journal of Documentation and Information Science; Vol. 3 No. 2 (2019): September; 175-186
2502-6003
10.33505/jodis.v3i2
 
Language eng
 
Relation https://jodis.id/index.php/jodis/article/view/153/pdf
 
Rights Copyright (c) 2020 Journal of Documentation and Information Science
http://creativecommons.org/licenses/by-nc-sa/4.0
 


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