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TOURISM PROMOTION STRATEGY OF PUNCAK MAS BANDAR LAMPUNG CITY

Metakom : Jurnal Kajian Komunikasi

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ISSN 2443-3691
 
Authentication Code dc
 
Title Statement TOURISM PROMOTION STRATEGY OF PUNCAK MAS BANDAR LAMPUNG CITY
 
Added Entry - Uncontrolled Name Suharti, Bangun
Karima, Agnesia Dian
Al Bifari, Iqbal
Universitas Lampung
Universitas Lampung
Universitas Lampung
 
Summary, etc. Puncak Mas is one of the leading tourist attractions in the city of Bandar Lampung. This can be seen from the enthusiasm of the community to come to visit Puncak Mas. The achievement of Puncak Mas in attracting public visits, was recorded at 6,000 to 7,000 on holiday weekends. This study is intended to find out how the promotion strategy carried out by the management of Puncak Mas. This study uses Muncak marine binoculars as a comparison. The data in this study were obtained by conducting interviews with the manager of Puncak Mas and a little with Muncak marine binoculars. Observations and documentation carried out for field verification. Visitors who were interviewed only to crosscheck data from interviews with managers. The results of this study found that the promotion strategy undertaken by Puncak mas was in accordance with the marketing mix concept, by combining 4 elements of P, namely product, price, place and promotions. Promotion using social media and digital media according to the demands of the times has been done by the management and owner (owner) of Puncak Mas.
 
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Electronic Location and Access application/pdf
https://komunikasi.fisip.unila.ac.id/jurnal/index.php/metakom/article/view/66
 
Data Source Entry Metakom; Vol 4 No 1 (2020): 7th Edition
 
Language Note eng
 
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