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MARKETING COMMUNICATION STRATEGY IMPLEMENTATION OF NOVEL “REIVAN AND REINA” BY CHRISTA BELLA IN INTERNET COMMUNITY FORUM

Metakom : Jurnal Kajian Komunikasi

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ISSN 2443-3691
 
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Title Statement MARKETING COMMUNICATION STRATEGY IMPLEMENTATION OF NOVEL “REIVAN AND REINA” BY CHRISTA BELLA IN INTERNET COMMUNITY FORUM
 
Personal Name Supriyanto, Supriyanto
Universitas Lampung
 
Summary, etc. This study aims to determine the process of marketing communication strategy novel "Reivan & Reina" by Christa Bella in Internet Community Forum this study conducted on Facebook Internet Media. This research uses descriptive method by using qualitative approach. Based on the results of this study obtained the results of marketing communication strategy conducted by novelist Christa Bella in his work "Reivan & Reina" is very interesting because it has many reviews discussed about the strategies undertaken especially in the world of story writing. The presence of Internet Community Forum Facebook is a form of technological advances in the field of communication media so that it can be easily understood and interesting to be reviewed and create new business opportunities. Keywords : Internet community forum, Strategy communication, Marketing mix, Purchasing decisions.
 
Publication, Distribution, Etc. Metakom
 
Electronic Location and Access application/pdf
https://komunikasi.fisip.unila.ac.id/jurnal/index.php/metakom/article/view/53
 
Data Source Entry Metakom; Vol 3 No 1 (2019): 5th Edition
 
Language Note eng
 
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