Record Details

THE INFLUENCE OF INFORMATION ON @KEMENKES_RI INSTAGRAM ACCOUNT TOWARDS MASK PURCHASE DECISIONS AMONG INDONESIAN MILLENNIALS

Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

View Archive Info
 
 
Field Value
 
Title THE INFLUENCE OF INFORMATION ON @KEMENKES_RI INSTAGRAM ACCOUNT TOWARDS MASK PURCHASE DECISIONS AMONG INDONESIAN MILLENNIALS
 
Creator Dianita, Indria Angga
Camalia, Rizki
Musadad, Musadad
Nurfikria, Ikrima
Maharani, Iris Fatia
 
Description The Instagram account @kemenkes_ri is the official account of the Ministry of Health of the Republic of Indonesia which has been aggressively disseminating information on health protocols, including about the use of masks, during the Covid-19 pandemic. Along with the appeal to use masks, there is an increasing need to buy masks, including among the Indonesian millennials. Information is what consumers are looking for at an early stage in the purchase decision-making process. Therefore, this study aims to determine the influence of information on the @kemenkes_ri Instagram account towards mask purchase decisions among Indonesian millennials. The method used in this research is quantitative by distributing a survey to 100 respondents of Indonesian millennials. The data collected were analyzed using the Method of Successive Interval (MSI), normality test, homogeneity test, correlation coefficient test, determination coefficient test, simple linear regression analysis, and t test. The results of the analysis show that the information on the @kemenkes_ri Instagram account has a significant positive effect on mask purchase decisions among Indonesian millennials. Based on these results, it can be concluded that information can have an influence on consumer purchase decisions. 
 
Publisher Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha
 
Contributor —
 
Date 2021-06-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/18094
10.52423/jikuho.v6i3.18094
 
Source Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi; Vol 6, No 3 (2021): Edisi Juli; 257-270
2527-9173
10.52423/jikuho.v6i3
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/18094/pdf
 
Rights Copyright (c) 2021 Indria Angga Dianita, Rizki Camalia, Musadad Musadad, Ikrima Nurfikria, Iris Fatia Maharani
 


www.freevisitorcounters.com