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PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)

Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

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Title PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)
 
Creator Sitoresmi, Suci
 
Description Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.
 
Publisher Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha
 
Contributor —
 
Date 2021-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/16595
10.52423/jikuho.v6i2.16595
 
Source Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi; Vol 6, No 2 (2021): Edisi April; 156-178
2527-9173
10.52423/jikuho.v6i2
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/16595/11576
http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/downloadSuppFile/16595/2481
 
Rights Copyright (c) 2021 Suci Sitoresmi
 


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