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STARTEGI PENGELOLAAN PRODUKSI SIARAN ‘DJ SHOW’ RADIO PRAMBORS MAKASSAR DI ERA MEDIA KONVERGENSI

Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

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Title STARTEGI PENGELOLAAN PRODUKSI SIARAN ‘DJ SHOW’ RADIO PRAMBORS MAKASSAR DI ERA MEDIA KONVERGENSI
 
Creator Dh Pasha, Sartika Sari Wardanhi
Rezkiawaty, Sitti Utami
 
Description ABSTRACT The Prambors radio “DJ SHOW” broadcast program is currently the only local program that is broadcasted simultaneously on 9 Prambors radio networks (Jakarta, Bandung, Solo, Semarang, Jogjakarta, Surabaya, Medan, Manado, and Makassar). Facing challenges in the era of media convergence, the local Prambors radio program team especially Makassar in collaboration with Network Brodacst Coordinator runs broadcast production management by not only focusing on activities carried out inside or outside the broadcast room but also synergizing with digital media in exposing all forms of creative content, hits music or advertisements that are part of this program. The purpose of this research was to identify the strategy in managing the production of DJ SHOW of Radio Prambors Makassar in the era of convergence media. This research used descriptive qualitative research methods by collecting data through observation and interviews. The theory used in this research was management theory by George R. Terry, which explains the processes in broadcasting management in several stages, namely planning, organizing, actuating, and evaluating/controlling. The findings of this study were that the broadcast program team applied three main pillars namely on-air, off-air, and also online. Maximizing the use of new media, especially social media in the implementation of broadcast programs, has a very significant impact on increasing the amount of interaction and engagement with listeners on social media. Keywords: Broadcast Production Management Strategy, Radio, Social Media, Media Convergence
 
Publisher Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha
 
Contributor —
 
Date 2020-07-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/12755
10.52423/jikuho.v5i3.12755
 
Source Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi; Vol 5, No 3 (2020): Edisi Juli; 201-212
2527-9173
10.52423/jikuho.v5i3
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/12755/8972
 
Rights Copyright (c) 2020 Sartika Sari Wardanhi Dh Pasha, Sitti Utami Rezkiawaty
 


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