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MAKNA VISUALITAS SURABAYA DALAM DESAIN JENAMA CAK-CUK: ANALISIS SEMIOTIK ROLAND BARTHES

Paradigma: Jurnal Kajian Budaya

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Field Value
 
ISSN 2503-0868
2087-6017
 
Authentication Code dc
 
Title Statement MAKNA VISUALITAS SURABAYA DALAM DESAIN JENAMA CAK-CUK: ANALISIS SEMIOTIK ROLAND BARTHES
 
Added Entry - Uncontrolled Name Wahyudinata, Wildan
Al Faruq, Irsyad Maulana
Fakultas Ilmu Budaya Universitas Airlangga
Fakultas Ilmu Budaya Universitas Airlangga
 
Uncontrolled Index Term Design; visual meaning; cak cuk; Surabaya City
 
Summary, etc. This research aims to reveal the visual meanings behind Cak Cuk product designs. Cak Cuk is a brand of clothing and accessories from Surabaya City. Its products such as T-shirts or bags typically display various designs with Surabaya-related themes. This research used the qualitative research method by gathering and analyzing the designs displayed on various Cak Cuk products. The data, which consisted of various visual texts and verbal texts, were analyzed using concepts from Roland Barthes’ semiotic theory: denotation, connotation, and myth. The results show that both visual texts and verbal texts contained in those Cak Cuk designs represent the condition and identity of Surabaya City. These visual meanings include Surabaya’s historical association with heroism, preservation of cultural objects such as historical buildings, the tough characteristic of the Surabayans and their great sense of brotherhood, and appreciation to Surabaya’s culinary traditions.
 
Publication, Distribution, Etc. Fakultas Ilmu Pengetahuan Budaya
 
Electronic Location and Access application/pdf
http://paradigma.ui.ac.id/index.php/paradigma/article/view/399
 
Data Source Entry Paradigma: Jurnal Kajian Budaya; Vol 10, No 2 (2020)
 
Language Note eng
 
Nonspecific Relationship Entry http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1913
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1914
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1915
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1916
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1917
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1918
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1919
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1920
http://paradigma.ui.ac.id/index.php/paradigma/article/download/399/1921
 
Terms Governing Use and Reproduction Note Copyright (c) 2020 Paradigma: Jurnal Kajian Budaya
 


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