Record Details

POLA KONSUMTIF MASYARAKAT URBAN DALAM PERSPEKTIF SEMIOTIK DAN BUDAYA

Paradigma: Jurnal Kajian Budaya

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ISSN 2503-0868
2087-6017
 
Authentication Code dc
 
Title Statement POLA KONSUMTIF MASYARAKAT URBAN DALAM PERSPEKTIF SEMIOTIK DAN BUDAYA
 
Personal Name Zaman, Saefu
Mahasiswa Program Magister S2 Linguistik, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia
 
Uncontrolled Index Term Consumption; semiotic; urban people.
 
Summary, etc. Urban people who are migrants from rural or small town to the city have a high consumption behaviour. Consumer behaviour conducted by the urban is constituted by several reasons, such as following the metropolitan lifestyle, competing with others, improving social status, and the ease of credit card by the owners of capital. The social behaviour of people in a semiotic perspective is seen as a collection of signs. Signifier and signified is a component contained in the sign based on the views of structuralism (Saussurian). This process of understanding consumption activities does not stop at the stage of the initial or primary system. In meaning, advanced meaning or secondary system always appear. The meaning of the sign is no longer limited to the denotation meaning with a high convention but produces connotations meaning that is the result of interpretation of society. How consumption based on effort get a higher social status is a clear example of secondary meanings of consumption activities. Consumption of the particular material objects is no longer just based on the original function of the object, but rather an attempt to represent themselves to the material objects.
 
Publication, Distribution, Etc. Fakultas Ilmu Pengetahuan Budaya
 
Electronic Location and Access application/pdf
http://paradigma.ui.ac.id/index.php/paradigma/article/view/138
 
Data Source Entry Paradigma: Jurnal Kajian Budaya; Vol 7, No 1 (2017)
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2017 Paradigma, Jurnal Kajian Budaya
 


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