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Peningkatan Kualitas Layanan Konten Jurnal Melalui Rebranding (Studi Kasus di Perpustakaan Universitas Andalas)

Ilmu Informasi Perpustakaan dan Kearsipan

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Title Peningkatan Kualitas Layanan Konten Jurnal Melalui Rebranding (Studi Kasus di Perpustakaan Universitas Andalas)
 
Creator Septiani, Shinta Tri
Rahmah, Elva
 
Subject

 
Description The purpose of this research is to describe and analyze the effectiveness and service strategies in the Library of UNAND, requiring techniques that are expected to improve the quality of service is through rebranding. Data collection tool that is used to describe the qualitative data are observation, field notes, interviews with library staff, and literature. Analyzing the data be descriptive. By analyzing the data, it was concluded the following. First, the implementation of the rebranding at the Library of UNAND not vitiated financial, library management, to own inviters. Second, service strategies through rebranding less applied in Library of UNAND.
 
Publisher Program Studi Informasi, Perpustakaan, dan Kearsipan , Jurusan Bahasa dan Sastra Indonesia
 
Contributor
 
Date 2012-09-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.unp.ac.id/index.php/iipk/article/view/354
10.24036/354-0934
 
Source Ilmu Informasi Perpustakaan dan Kearsipan; Vol 1, No 1 (2012): Seri A; 49-57
2302-3511
 
Language eng
 
Relation http://ejournal.unp.ac.id/index.php/iipk/article/view/354/288
 


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