Record Details

GUERILLA MARKETING: TAKTIK PERPUSTAKAAN UNTUK EKSIS DALAM MENGHADAPI GENERASI MILENIAL

Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi

View Archive Info
 
 
Field Value
 
Title GUERILLA MARKETING: TAKTIK PERPUSTAKAAN UNTUK EKSIS DALAM MENGHADAPI GENERASI MILENIAL
 
Creator Fakhlina, Resty Jayanti
 
Subject Marketing Library
Guerilla Marketing
Millennial Generation
 
Description The big challenge facing the library to be known by the millennial generation is the rapid development of information and communication technology. This rapid development makes the millennial generation very easy to obtain information, regardless of the information are fact or hoaxes. This makes the millennial generation lazy to use library facilities because they think, all the information they need can be obtained through the internet. However, using the internet without knowledge can lead to false information. Therefore, they must utilize the services provided by the library to obtain information that is correct and in accordance with their needs. In order for the millennial generation to know about the existence of libraries, special marketing tactics like Guerilla Marketing are needed to attract their interest in utilizing library services. 
 
Publisher Program Studi Diploma Tiga Ilmu Perpustakaan Fakultas Adab dan Humaniora UIN Imam Bonjol Padang
 
Date 2018-12-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://rjfahuinib.org/index.php/shaut/article/view/79
10.15548/shaut.v10i2.79
 
Source Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi; Vol. 10 No. 2 (2018): Shaut Al-Maktabah; 133-146
2614-3801
2339-1456
 
Language eng
 
Relation https://rjfahuinib.org/index.php/shaut/article/view/79/173
 


www.freevisitorcounters.com