Record Details

PROMOSI PERPUSTAKAAN OBJEK AMATAN: THE BRITISH COUNCIL LIBRARY JAKARTA

Jurnal IPI (Ikatan Pustakawan Indonesia)

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Field Value
 
Title PROMOSI PERPUSTAKAAN OBJEK AMATAN: THE BRITISH COUNCIL LIBRARY JAKARTA
 
Creator Munir, Fuady
 
Subject British Council Library
Library promotion
Library services
 
Description This article is the result of BC (British Council) Library research as the object of its own research. The research was carried out by using library-research method, re-analyzing the existing quantitative data and conducting several interviews with informants to support the analysis. The study also evaluates the result of a survey which was conducted by a librarian on BC Library users in January 1996. The survey was conducted by applying accidental sampling (nonprobability sampling). From the survey, the data can be processed as many as 221 respondents. Meanwhile, qualitative data is obtained by performing in-depth question-and-answer sessions with the informants who were authorized by the respected agency. Therefore, the results of this research can not be generalized to other institutions.This library has made some improvements in terms oJ service, additional facilities, personnel qualities, as well as promotion. However, the number of the members who have been exposed by media campaigns such as billboards and the building is 7.69 percent and the advertisement is 4.52 percent. Thesefigures are very small compared to exposure through mouth-to-mouth campaign that achieves 57.01 percent. The question now is what kind of promotion that "fits" the BC?.
 
Publisher Ikatan Pustakawan Indonesia
 
Date 2018-05-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.ipi.web.id/jurnalipi/article/view/27
10.1234/jurnal ipi.v2i2.27
 
Source Jurnal IPI (Ikatan Pustakawan Indonesia); Vol. 2 No. 2 (2015): September; 59-67
2621-4873
2355-8962
10.1234/jurnal ipi.v2i2
 
Language eng
 
Relation https://jurnal.ipi.web.id/jurnalipi/article/view/27/13
10.1234/jurnal ipi.v2i2.27.g13
 
Rights Copyright (c) 2015 Publisher
http://creativecommons.org/licenses/by-sa/4.0
 


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