Record Details

PEMASARAN PERPUSTAKAAN DI ERA DIGITAL NATIVES

Visi Pustaka

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Field Value
 
Title PEMASARAN PERPUSTAKAAN DI ERA DIGITAL NATIVES
 
Creator Wulandari, Dian
 
Subject Library Marketing, Marketing Mix, Marketing Cycle
 
Description Library marketing plays an important role in increasing the number of visitors, increasing the utilization of facilities and library collections and improving the image of libraries and their main institution. In this era of digital natives, libraries need to apply the marketing mix strategy -as is done in corporate marketing- so that library marketing can run as a whole -not just a promotional effort- certainly by observing the characteristics of the present generation that has different needs for library from the previous generation in the collections, service facilities and library rooms. The library marketing cycle is necessary for the marketing program to have a clear plan; ensuring that library work programs run ontinuously, run as target and are clearly measured. Thus the purposes of library marketing can be achieved.
 
Publisher Perpustakaan Nasional RI
 
Contributor —
 
Date 2019-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier https://ejournal.perpusnas.go.id/vp/article/view/71
10.37014/visi pustaka.v19i3.71
 
Source VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan; Vol 19, No 3: Desember 2017; 249-262
2685-7138
1411-2256
10.37014/visi pustaka.v19i3
 
Language eng
 
Relation https://ejournal.perpusnas.go.id/vp/article/view/71/68
 
Rights Copyright (c) 2019 VISI PUSTAKA: Jaringan Informasi Antar Perpustakaan
https://creativecommons.org/licenses/by-nc-sa/4.0
 


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