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PERANAN BRAND ENDORSER DAN PERSONAL BRANDING PUSTAKAWAN DALAM MEMBANGUN CITRA PERPUSTAKAAN: DALAM TINJAUAN KOMUNIKASI
Visi Pustaka
View Archive Info| Field | Value | |
| Title |
PERANAN BRAND ENDORSER DAN PERSONAL BRANDING PUSTAKAWAN DALAM MEMBANGUN CITRA PERPUSTAKAAN: DALAM TINJAUAN KOMUNIKASI
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| Creator |
Winoto, Yunus
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| Subject |
Image, Advertisement, Librarian, Personal Branding
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| Description |
Building a positive image of an institution or a company is important to gain recognition among soci- ety. Image is a perception that comes from the society. However, it is also determined by the institution or the company themselves. There are methods used by institutions or companies to build their own image. The methods that include the use of brand endorser, changing institution’s layout physically and non- physically as well as improving librarians’ personal branding are used to promote the profession among the public. It is expected that librarian will be known as a profession that is able to represent libraries in the society.
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| Publisher |
Perpustakaan Nasional RI
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| Contributor |
—
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| Date |
2019-07-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
https://ejournal.perpusnas.go.id/vp/article/view/97
10.37014/visi pustaka.v18i2.97 |
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| Source |
VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan; Vol 18, No 2: Agustus 2016; 107-116
2685-7138 1411-2256 10.37014/visi pustaka.v18i2 |
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| Language |
eng
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| Relation |
https://ejournal.perpusnas.go.id/vp/article/view/97/pdf
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| Rights |
Copyright (c) 2019 VISI PUSTAKA: Jaringan Informasi Antar Perpustakaan
https://creativecommons.org/licenses/by-nc-sa/4.0 |
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