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Bauran Promosi Jasa Perpustakaan (Studi Evaluasi Model CIPP pada Bauran Promosi di UPT Perpustakaan ISI Surakarta Tahun 2010-2014)

Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan

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Title Bauran Promosi Jasa Perpustakaan (Studi Evaluasi Model CIPP pada Bauran Promosi di UPT Perpustakaan ISI Surakarta Tahun 2010-2014)
 
Creator Karminah, Wahyu
 
Subject Bauran promosi perpustakaan; Pendidikan pemustaka; Pameran buku; Internet
 
Description The objective of research was to reveal that what context, input, process and product were in relation to promotion mix in Library Technical Service Unit (UPT Perpustakaan of ISI Surakarta). This research was intended to find out whether or not the condition of context, input, process and product in promotion mi was consistent with CIPP Norm. This study was conducted in Indonesian Art Institute (ISI) of Surakarta. The research methodology applied was evaluation one using CIPP (Context, Input, Process and Product) evaluation model. Data of Context, Input, Process and Product was collected using qualitative approach. The user’s response to product produced was confirmed with quantitative data collected through distributing questionnaire to 97 respondents. The informants consisted of librarians, IT (Information Technology) centre staffs, studentsand lecturers. There were three types of promotion mix was conducted by Library of Surakarta ISI: user education, Book Exhibition, and Internet. The result of research showed that the implementation of program has been consistent with expectation. The result of research was expected to be used as reference in new promotion program plan in the next period
 
Publisher Program Studi Ilmu Perpustakaan UIN Alauddin
 
Contributor —
 
Date 2016-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://journal.uin-alauddin.ac.id/index.php/khizanah-al-hikmah/article/view/1073
10.24252/kah.v4i1a8
 
Source Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan; Vol 4, No 1 (2016): June; 91-103
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan; Vol 4, No 1 (2016): June; 91-103
2549-1334
2354-9629
 
Language ind
 
Relation http://journal.uin-alauddin.ac.id/index.php/khizanah-al-hikmah/article/view/1073/pdf_16
 
Rights Copyright (c) 2016 Jurnal Ilmu Perpustakaan & Informasi KHIZANAH AL-HIKMAH
 


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