Record Details


Field	Value

Title	Prominence-Interpretation Theory: Membangun Kredibilitas Perusahaan di Media Digital

Creator	Lumeta, Putri Neva Irwansyah, Irwansyah

Description	In this time of information is searchable and reachable, companies need to be more aware of their reputation and credibility online.Users always have the tendency of recheck and double check. In other occasions, users are looking for certain or needed information online or to a specific sites or company’s assets. It can be company’s websites, social media, forum, or simply search engine. Using prominence-interpretation theory, companies can be aware of their digital or online credibility evaluated by users. The theory explains and very much can be expanded to cope with current situation of credibility evaluation through various platforms online.Keyword: Prominence-interpretation theory, strategic communication, social media

Publisher	Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Contributor	—

Date	2018-12-04

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article

Format	application/pdf

Identifier	http://journal2.um.ac.id/index.php/bibliotika/article/view/5516 10.17977/um008v2i22018p113

Source	BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi; Vol 2, No 2 (2018); 113-122 2579-3802

Language	eng

Relation	http://journal2.um.ac.id/index.php/bibliotika/article/view/5516/4190

Rights	Copyright (c) 2019 BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi

Indonesia Open Access LIS Journal index